Scent for thought

Google offices around the world are known for their innovative work environments.

The Challenge

Occupying 11 floors in Electra Tower, the colorfully-themed rooms offer incredible views of the city and all the space needed for inspiration and creativity. Each of the 11 floors was designed with a different characteristic of the local identity, illustrating the diversity of Israel as a country and nation.

In order to complete the architectural vision, Google asked for unique scents to be designed for each of the different floors, under a specific theme.

Our Solution

Our solution included putting together a specific pallet scents, amongst them the aromas of orchards, a seaside deck, the scent of freshly mowed grass and other unique fragrances that enhance the visual aesthetics.

The specific scents are distributed in controlled intensities throughout public areas including lobbies, corridors and certain meeting rooms.

Photographer: Itay Sikolski

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