The Volvo brand stands for safety, innovation, quality, and reliability. Its heritage and reputation are proven worldwide. This image had to be reflected in scent.
When it comes to purchasing a car, showrooms are the place where visual aesthetics, technical details and pricing meet the stress and excitement on buyers that large purchases can evoke.
The right scent solution can help lower stress and balance emotions, making the buying experience more enjoyable.
In addition to portraying Volvo’s image through scent, we needed to combine it with the well known “new car” aroma.
Our fragrance experts formulated a custom scent that compliments and enhances Volvo’s unique brand and interior aesthetics, without masking the natural scent of their new car interiors.